ActiveCampaign vs Klaviyo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: Klaviyo (by a slight margin)

Klaviyo edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
A
ActiveCampaign
K
Klaviyo(Winner)
Overall Rating
8/10
8.5/10
Starting Price
$29/mo
$20/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
7/10
7/10
Features
9/10
10/10
Value for Money
8/10
7/10
Support
8/10
8/10

Overview

A

ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM in one platform. Known for powerful automation capabilities and reasonable pricing.

K

Klaviyo

Klaviyo is the leading email and SMS marketing platform for e-commerce. Deep integrations with Shopify, WooCommerce, and other platforms for personalized customer journeys.

Pricing Comparison

Better value: Klaviyo
A

ActiveCampaign

Pricing ModelPaid
Starting Price$29/mo
Free Trial
Free Tier
K

Klaviyo

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

Winner: ActiveCampaign
FeatureActiveCampaignKlaviyo
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Add-on
Ecommerce Features
Form Builder
Free Subscribers
0
250
Emails Per Month
10x contacts
500 on free

1

features unique to ActiveCampaign

0

features unique to Klaviyo

Pros & Cons

A

ActiveCampaign

Pros

  • Powerful automation builder
  • Built-in CRM features
  • Great deliverability rates
  • Conditional content in emails
  • Site tracking included

Cons

  • Learning curve for automation
  • No free tier
  • Can feel overwhelming
  • Reporting could be better
K

Klaviyo

Pros

  • Best e-commerce integrations
  • Powerful segmentation and personalization
  • Revenue tracking and attribution
  • SMS marketing included
  • Predictive analytics

Cons

  • Expensive for large lists
  • Learning curve for beginners
  • Overkill for non-e-commerce
  • Can be complex to set up

The Verdict: Klaviyo Edges Out

This was a close comparison, but Klaviyo edges out ActiveCampaign with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but Klaviyo offers a marginally better overall package.

Klaviyo's advantages include Best e-commerce integrations and Powerful segmentation and personalization, though ActiveCampaign counters with Powerful automation builder and Built-in CRM features.

Our recommendation: We give the slight edge to Klaviyo, but don't count out ActiveCampaign if its specific strengths align better with your needs.

Choose ActiveCampaign if you...

  • • Need b2b companies
  • • Need teams needing email + crm
  • • Need complex automation workflows

Choose Klaviyo if you...

  • • Need shopify and e-commerce stores
  • • Need dtc brands
  • • Need revenue-focused email marketing

Ready to Get Started?

Try ActiveCampaignTry Klaviyo

Read our full reviews:

ActiveCampaign Full ReviewKlaviyo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

M
vs
K
Mailchimp vs Klaviyo
M
vs
A
Mailchimp vs ActiveCampaign
C
vs
K
ConvertKit vs Klaviyo
K
vs
M
Klaviyo vs MailerLite
C
vs
A
ConvertKit vs ActiveCampaign
K
vs
B
Klaviyo vs Brevo
View all Email Marketing comparisons

ActiveCampaign vs Klaviyo FAQ

Based on our evaluation, Klaviyo has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Klaviyo is more affordable with plans starting at $20/month, compared to $29/month for the other.
Both tools have similar ease of use ratings at 7/10.
Yes, migration between ActiveCampaign and Klaviyo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, ActiveCampaign is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Klaviyo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ActiveCampaign excels at: B2B companies, Teams needing email + CRM. Klaviyo is better for: Shopify and e-commerce stores, DTC brands. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
ActiveCampaign offers better value for money with a rating of 8/10 compared to Klaviyo's 7/10.
Consider switching if Klaviyo's strengths (Shopify and e-commerce stores) align better with your current needs. However, factor in migration effort and learning curve before making the switch.