ActiveCampaign vs GetResponse: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ActiveCampaign (by a slight margin)

ActiveCampaign edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
A
ActiveCampaign(Winner)
G
GetResponse
Overall Rating
8/10
7.5/10
Starting Price
$29/mo
$15.6/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
7/10
8/10
Features
9/10
8/10
Value for Money
8/10
8/10
Support
8/10
7/10

Overview

A

ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM in one platform. Known for powerful automation capabilities and reasonable pricing.

G

GetResponse

GetResponse is an all-in-one marketing platform offering email marketing, landing pages, webinars, and automation. Good for businesses wanting multiple tools in one.

Pricing Comparison

Better value: GetResponse
A

ActiveCampaign

Pricing ModelPaid
Starting Price$29/mo
Free Trial
Free Tier
G

GetResponse

Better Value
Pricing ModelFreemium
Starting Price$15.6/mo
Free Trial
Free Tier

Features Comparison

FeatureActiveCampaignGetResponse
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Add-on
Paid add-on
Ecommerce Features
Form Builder
Free Subscribers
0
500
Emails Per Month
10x contacts
2,500 free

0

features unique to ActiveCampaign

0

features unique to GetResponse

Pros & Cons

A

ActiveCampaign

Pros

  • Powerful automation builder
  • Built-in CRM features
  • Great deliverability rates
  • Conditional content in emails
  • Site tracking included

Cons

  • Learning curve for automation
  • No free tier
  • Can feel overwhelming
  • Reporting could be better
G

GetResponse

Pros

  • Webinar hosting included
  • Good automation features
  • Conversion funnel builder
  • Free tier available
  • All-in-one platform

Cons

  • Interface can be confusing
  • Deliverability varies
  • Support response times
  • Some features feel half-baked

The Verdict: ActiveCampaign Edges Out

This was a close comparison, but ActiveCampaign edges out GetResponse with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but ActiveCampaign offers a marginally better overall package.

ActiveCampaign's advantages include Powerful automation builder and Built-in CRM features, though GetResponse counters with Webinar hosting included and Good automation features.

Our recommendation: We give the slight edge to ActiveCampaign, but don't count out GetResponse if its specific strengths align better with your needs.

Choose ActiveCampaign if you...

  • • Need b2b companies
  • • Need teams needing email + crm
  • • Need complex automation workflows

Choose GetResponse if you...

  • • Need businesses running webinars
  • • Need all-in-one platform seekers
  • • Need marketing automation needs

Ready to Get Started?

Try ActiveCampaignTry GetResponse

Read our full reviews:

ActiveCampaign Full ReviewGetResponse Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ActiveCampaign vs GetResponse FAQ

Based on our evaluation, ActiveCampaign has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, GetResponse is more affordable with plans starting at $15.6/month, compared to $29/month for the other.
GetResponse scores higher in ease of use (8/10) compared to ActiveCampaign (7/10).
Yes, migration between ActiveCampaign and GetResponse is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, ActiveCampaign is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. GetResponse offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ActiveCampaign excels at: B2B companies, Teams needing email + CRM. GetResponse is better for: Businesses running webinars, All-in-one platform seekers. Review our detailed feature comparison above.
ActiveCampaign rates higher in customer support (8/10) compared to GetResponse (7/10).
Both tools offer similar value for money, each rated 8/10.
Consider switching if GetResponse's strengths (Businesses running webinars) align better with your current needs. However, factor in migration effort and learning curve before making the switch.