ActiveCampaign vs Constant Contact: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ActiveCampaign (by a slight margin)

ActiveCampaign edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
A
ActiveCampaign(Winner)
C
Constant Contact
Overall Rating
8/10
7.5/10
Starting Price
$29/mo
$12/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
7/10
9/10
Features
9/10
7/10
Value for Money
8/10
6/10
Support
8/10
9/10

Overview

A

ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM in one platform. Known for powerful automation capabilities and reasonable pricing.

C

Constant Contact

Constant Contact is a veteran email marketing platform focused on small businesses. Known for extensive customer support and event marketing features.

Pricing Comparison

Better value: Constant Contact
A

ActiveCampaign

Pricing ModelPaid
Starting Price$29/mo
Free Trial
Free Tier
C

Constant Contact

Better Value
Pricing ModelPaid
Starting Price$12/mo
Free Trial
Free Tier

Features Comparison

FeatureActiveCampaignConstant Contact
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Add-on
Ecommerce Features
Basic
Form Builder
Free Subscribers
0
0
Emails Per Month
10x contacts
10x contacts

0

features unique to ActiveCampaign

0

features unique to Constant Contact

Pros & Cons

A

ActiveCampaign

Pros

  • Powerful automation builder
  • Built-in CRM features
  • Great deliverability rates
  • Conditional content in emails
  • Site tracking included

Cons

  • Learning curve for automation
  • No free tier
  • Can feel overwhelming
  • Reporting could be better
C

Constant Contact

Pros

  • Excellent customer support
  • Event marketing features
  • Easy to use for beginners
  • Good deliverability
  • Social media tools included

Cons

  • Expensive for features offered
  • Automation less powerful
  • Templates feel dated
  • No free tier

The Verdict: ActiveCampaign Edges Out

This was a close comparison, but ActiveCampaign edges out Constant Contact with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but ActiveCampaign offers a marginally better overall package.

ActiveCampaign's advantages include Powerful automation builder and Built-in CRM features, though Constant Contact counters with Excellent customer support and Event marketing features.

Our recommendation: We give the slight edge to ActiveCampaign, but don't count out Constant Contact if its specific strengths align better with your needs.

Choose ActiveCampaign if you...

  • • Need b2b companies
  • • Need teams needing email + crm
  • • Need complex automation workflows

Choose Constant Contact if you...

  • • Need small businesses wanting support
  • • Need event-based marketing
  • • Need email beginners

Ready to Get Started?

Try ActiveCampaignTry Constant Contact

Read our full reviews:

ActiveCampaign Full ReviewConstant Contact Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ActiveCampaign vs Constant Contact FAQ

Based on our evaluation, ActiveCampaign has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Constant Contact is more affordable with plans starting at $12/month, compared to $29/month for the other.
Constant Contact scores higher in ease of use (9/10) compared to ActiveCampaign (7/10).
Yes, migration between ActiveCampaign and Constant Contact is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, ActiveCampaign is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. ActiveCampaign excels at: B2B companies, Teams needing email + CRM. Constant Contact is better for: Small businesses wanting support, Event-based marketing. Review our detailed feature comparison above.
Constant Contact rates higher in customer support (9/10) compared to ActiveCampaign (8/10).
ActiveCampaign offers better value for money with a rating of 8/10 compared to Constant Contact's 6/10.
Consider switching if Constant Contact's strengths (Small businesses wanting support) align better with your current needs. However, factor in migration effort and learning curve before making the switch.