ActiveCampaign vs Brevo: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
A
ActiveCampaign
B
Brevo
Overall Rating
8/10
8/10
Starting Price
$29/mo
$25/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
7/10
8/10
Features
9/10
8/10
Value for Money
8/10
9/10
Support
8/10
7/10

Overview

A

ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM in one platform. Known for powerful automation capabilities and reasonable pricing.

B

Brevo

Brevo (formerly Sendinblue) offers email marketing, SMS, chat, and CRM in one affordable platform. Known for generous free tier and pay-per-email pricing.

Pricing Comparison

Better value: Brevo
A

ActiveCampaign

Pricing ModelPaid
Starting Price$29/mo
Free Trial
Free Tier
B

Brevo

Better Value
Pricing ModelFreemium
Starting Price$25/mo
Free Trial
Free Tier

Features Comparison

FeatureActiveCampaignBrevo
Automation
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Add-on
Ecommerce Features
Form Builder
Free Subscribers
0
Unlimited
Emails Per Month
10x contacts
300/day free

0

features unique to ActiveCampaign

0

features unique to Brevo

Pros & Cons

A

ActiveCampaign

Pros

  • Powerful automation builder
  • Built-in CRM features
  • Great deliverability rates
  • Conditional content in emails
  • Site tracking included

Cons

  • Learning curve for automation
  • No free tier
  • Can feel overwhelming
  • Reporting could be better
B

Brevo

Pros

  • Unlimited contacts on all plans
  • Transactional emails included
  • SMS marketing built-in
  • Very affordable
  • Good automation features

Cons

  • Daily sending limit on free plan
  • Email templates less polished
  • Interface can feel dated
  • Support varies by plan

The Verdict: It's a Tie

Both ActiveCampaign and Brevo are excellent email marketing tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

ActiveCampaign shines in b2b companies, while Brevo excels at budget-conscious businesses. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend ActiveCampaign if you prioritize powerful automation builder, and Brevo if unlimited contacts on all plans matter more to you.

Choose ActiveCampaign if you...

  • • Need b2b companies
  • • Need teams needing email + crm
  • • Need complex automation workflows

Choose Brevo if you...

  • • Need budget-conscious businesses
  • • Need those needing transactional + marketing
  • • Need sms + email combo needs

Ready to Get Started?

Try ActiveCampaignTry Brevo

Read our full reviews:

ActiveCampaign Full ReviewBrevo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ActiveCampaign vs Brevo FAQ

Both ActiveCampaign and Brevo are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, Brevo is more affordable with plans starting at $25/month, compared to $29/month for the other.
Brevo scores higher in ease of use (8/10) compared to ActiveCampaign (7/10).
Yes, migration between ActiveCampaign and Brevo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, ActiveCampaign is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Brevo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ActiveCampaign excels at: B2B companies, Teams needing email + CRM. Brevo is better for: Budget-conscious businesses, Those needing transactional + marketing. Review our detailed feature comparison above.
ActiveCampaign rates higher in customer support (8/10) compared to Brevo (7/10).
Brevo offers better value for money with a rating of 9/10 compared to ActiveCampaign's 8/10.
Consider switching if Brevo's strengths (Budget-conscious businesses) align better with your current needs. However, factor in migration effort and learning curve before making the switch.