ActiveCampaign vs AWeber: Which Is Better in 2026?

A detailed comparison to help you choose the right email marketing tool for your needs.

Our Pick: ActiveCampaign (by a slight margin)

ActiveCampaign edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
A
ActiveCampaign(Winner)
A
AWeber
Overall Rating
8/10
7.5/10
Starting Price
$29/mo
$12.5/mo
Free Plan
Free Trial
Best For
small
solo
Ease of Use
7/10
8/10
Features
9/10
7/10
Value for Money
8/10
7/10
Support
8/10
9/10

Overview

A

ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM in one platform. Known for powerful automation capabilities and reasonable pricing.

A

AWeber

AWeber is one of the original email marketing platforms, known for reliability and great customer support. Strong choice for entrepreneurs and small businesses.

Pricing Comparison

Better value: AWeber
A

ActiveCampaign

Pricing ModelPaid
Starting Price$29/mo
Free Trial
Free Tier
A

AWeber

Better Value
Pricing ModelFreemium
Starting Price$12.5/mo
Free Trial
Free Tier

Features Comparison

FeatureActiveCampaignAWeber
Automation
Basic
Templates
Segmentation
Ab Testing
Landing Pages
Transactional Emails
Add-on
Ecommerce Features
Basic
Form Builder
Free Subscribers
0
500
Emails Per Month
10x contacts
3,000 free

0

features unique to ActiveCampaign

0

features unique to AWeber

Pros & Cons

A

ActiveCampaign

Pros

  • Powerful automation builder
  • Built-in CRM features
  • Great deliverability rates
  • Conditional content in emails
  • Site tracking included

Cons

  • Learning curve for automation
  • No free tier
  • Can feel overwhelming
  • Reporting could be better
A

AWeber

Pros

  • Excellent customer support
  • Reliable deliverability
  • Free tier available
  • Easy to use
  • 700+ email templates

Cons

  • Interface feels dated
  • Limited automation
  • Fewer modern features
  • List management quirks

The Verdict: ActiveCampaign Edges Out

This was a close comparison, but ActiveCampaign edges out AWeber with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but ActiveCampaign offers a marginally better overall package.

ActiveCampaign's advantages include Powerful automation builder and Built-in CRM features, though AWeber counters with Excellent customer support and Reliable deliverability.

Our recommendation: We give the slight edge to ActiveCampaign, but don't count out AWeber if its specific strengths align better with your needs.

Choose ActiveCampaign if you...

  • • Need b2b companies
  • • Need teams needing email + crm
  • • Need complex automation workflows

Choose AWeber if you...

  • • Need small business owners
  • • Need those valuing reliability
  • • Need email marketing beginners

Ready to Get Started?

Try ActiveCampaignTry AWeber

Read our full reviews:

ActiveCampaign Full ReviewAWeber Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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ActiveCampaign vs AWeber FAQ

Based on our evaluation, ActiveCampaign has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, AWeber is more affordable with plans starting at $12.5/month, compared to $29/month for the other.
AWeber scores higher in ease of use (8/10) compared to ActiveCampaign (7/10).
Yes, migration between ActiveCampaign and AWeber is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, ActiveCampaign is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. AWeber offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. ActiveCampaign excels at: B2B companies, Teams needing email + CRM. AWeber is better for: Small business owners, Those valuing reliability. Review our detailed feature comparison above.
AWeber rates higher in customer support (9/10) compared to ActiveCampaign (8/10).
ActiveCampaign offers better value for money with a rating of 8/10 compared to AWeber's 7/10.
Consider switching if AWeber's strengths (Small business owners) align better with your current needs. However, factor in migration effort and learning curve before making the switch.