Keap vs Zoho CRM: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Zoho CRM

Zoho CRM has a significantly higher overall rating (7.5 vs 6.5)

Quick Comparison

Aspect
K
Keap
Z
Zoho CRM(Winner)
Overall Rating
6.5/10
7.5/10
Starting Price
$159/mo
$14/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
6/10
7/10
Features
8/10
8/10
Value for Money
5/10
9/10
Support
7/10
7/10

Overview

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

Z

Zoho CRM

Zoho CRM is part of the comprehensive Zoho suite, offering solid features at competitive pricing. Good balance of functionality and affordability.

Pricing Comparison

Better value: Zoho CRM
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier
Z

Zoho CRM

Better Value
Pricing ModelFreemium
Starting Price$14/mo
Free Trial
Free Tier

Features Comparison

Winner: Zoho CRM
FeatureKeapZoho CRM
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Telephony

0

features unique to Keap

1

features unique to Zoho CRM

Pros & Cons

K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated
Z

Zoho CRM

Pros

  • Excellent value for money
  • Strong Zoho ecosystem integration
  • Good automation capabilities
  • Free tier available
  • AI assistant (Zia) included

Cons

  • Interface feels dated
  • Customer support can be slow
  • Learning curve for setup
  • Some features buried in menus

The Verdict: Zoho CRM Wins

After thorough evaluation, Zoho CRM emerges as the clear winner in this comparison. With an overall rating of 7.5/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

Zoho CRM particularly excels in Budget-conscious growing companies and Teams already using Zoho apps, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Zoho CRM for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Choose Zoho CRM if you...

  • • Need budget-conscious growing companies
  • • Need teams already using zoho apps
  • • Need smbs wanting feature-rich crm

Ready to Get Started?

Try KeapTry Zoho CRM

Read our full reviews:

Keap Full ReviewZoho CRM Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

H
vs
Z
HubSpot CRM vs Zoho CRM
S
vs
Z
Salesforce vs Zoho CRM
P
vs
Z
Pipedrive vs Zoho CRM
H
vs
K
HubSpot CRM vs Keap
Z
vs
F
Zoho CRM vs Freshsales
Z
vs
C
Zoho CRM vs Close
View all CRM & Sales comparisons

Keap vs Zoho CRM FAQ

Based on our evaluation, Zoho CRM has a slight edge with an overall rating of 7.5/10. However, the best choice depends on your specific needs and use case.
Yes, Zoho CRM is more affordable with plans starting at $14/month, compared to $159/month for the other.
Zoho CRM scores higher in ease of use (7/10) compared to Keap (6/10).
Yes, migration between Keap and Zoho CRM is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Keap is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Zoho CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Keap excels at: Service-based small businesses, Coaches and consultants. Zoho CRM is better for: Budget-conscious growing companies, Teams already using Zoho apps. Review our detailed feature comparison above.
Both tools have similar support ratings at 7/10.
Zoho CRM offers better value for money with a rating of 9/10 compared to Keap's 5/10.
Consider switching if Zoho CRM's strengths (Budget-conscious growing companies) align better with your current needs. However, factor in migration effort and learning curve before making the switch.