Keap vs Salesforce: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Salesforce

Salesforce has a significantly higher overall rating (8 vs 6.5)

Quick Comparison

Aspect
K
Keap
S
Salesforce(Winner)
Overall Rating
6.5/10
8/10
Starting Price
$159/mo
$25/mo
Free Plan
Free Trial
Best For
small
large
Ease of Use
6/10
6/10
Features
8/10
10/10
Value for Money
5/10
6/10
Support
7/10
8/10

Overview

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

S

Salesforce

Salesforce is the enterprise CRM leader with unmatched customization, integrations, and scalability. Powers sales, service, and marketing for the world's largest companies.

Pricing Comparison

Better value: Salesforce
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier
S

Salesforce

Better Value
Pricing ModelPaid
Starting Price$25/mo
Free Trial
Free Tier

Features Comparison

FeatureKeapSalesforce
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Telephony
Via integration

0

features unique to Keap

0

features unique to Salesforce

Pros & Cons

K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated
S

Salesforce

Pros

  • Unmatched customization and flexibility
  • Massive app marketplace (AppExchange)
  • Enterprise-grade security and compliance
  • Advanced reporting and AI features
  • Industry-specific solutions available

Cons

  • Steep learning curve
  • Expensive, especially with add-ons
  • Often requires admin/developer resources
  • Can be overkill for small teams

The Verdict: Salesforce Wins

After thorough evaluation, Salesforce emerges as the clear winner in this comparison. With an overall rating of 8/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

Salesforce particularly excels in Enterprise sales organizations and Companies with complex sales processes, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Salesforce for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Choose Salesforce if you...

  • • Need enterprise sales organizations
  • • Need companies with complex sales processes
  • • Need organizations needing heavy customization

Ready to Get Started?

Try KeapTry Salesforce

Read our full reviews:

Keap Full ReviewSalesforce Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Keap vs Salesforce FAQ

Based on our evaluation, Salesforce has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Salesforce is more affordable with plans starting at $25/month, compared to $159/month for the other.
Both tools have similar ease of use ratings at 6/10.
Yes, migration between Keap and Salesforce is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Keap is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Keap excels at: Service-based small businesses, Coaches and consultants. Salesforce is better for: Enterprise sales organizations, Companies with complex sales processes. Review our detailed feature comparison above.
Salesforce rates higher in customer support (8/10) compared to Keap (7/10).
Salesforce offers better value for money with a rating of 6/10 compared to Keap's 5/10.
Consider switching if Salesforce's strengths (Enterprise sales organizations) align better with your current needs. However, factor in migration effort and learning curve before making the switch.