Keap vs Pipedrive: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Pipedrive

Pipedrive has a significantly higher overall rating (8.5 vs 6.5)

Quick Comparison

Aspect
K
Keap
P
Pipedrive(Winner)
Overall Rating
6.5/10
8.5/10
Starting Price
$159/mo
$14/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
6/10
9/10
Features
8/10
8/10
Value for Money
5/10
8/10
Support
7/10
8/10

Overview

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

P

Pipedrive

Pipedrive is a sales-focused CRM with an intuitive visual pipeline interface. Built to help sales teams close more deals with less manual work.

Pricing Comparison

Better value: Pipedrive
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier
P

Pipedrive

Better Value
Pricing ModelPaid
Starting Price$14/mo
Free Trial
Free Tier

Features Comparison

FeatureKeapPipedrive
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Telephony
Via add-on

0

features unique to Keap

0

features unique to Pipedrive

Pros & Cons

K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated
P

Pipedrive

Pros

  • Best-in-class visual pipeline
  • Very easy to set up and use
  • Strong mobile app
  • Good email integration
  • Activity-based selling approach

Cons

  • Limited marketing features
  • Reporting less robust than competitors
  • No free tier available
  • Add-ons increase cost

The Verdict: Pipedrive Wins

After thorough evaluation, Pipedrive emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

Pipedrive particularly excels in Sales-focused SMBs and Teams wanting visual pipeline, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Pipedrive for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Choose Pipedrive if you...

  • • Need sales-focused smbs
  • • Need teams wanting visual pipeline
  • • Need salespeople needing quick setup

Ready to Get Started?

Try KeapTry Pipedrive

Read our full reviews:

Keap Full ReviewPipedrive Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Keap vs Pipedrive FAQ

Based on our evaluation, Pipedrive has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Pipedrive is more affordable with plans starting at $14/month, compared to $159/month for the other.
Pipedrive scores higher in ease of use (9/10) compared to Keap (6/10).
Yes, migration between Keap and Pipedrive is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Keap is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Keap excels at: Service-based small businesses, Coaches and consultants. Pipedrive is better for: Sales-focused SMBs, Teams wanting visual pipeline. Review our detailed feature comparison above.
Pipedrive rates higher in customer support (8/10) compared to Keap (7/10).
Pipedrive offers better value for money with a rating of 8/10 compared to Keap's 5/10.
Consider switching if Pipedrive's strengths (Sales-focused SMBs) align better with your current needs. However, factor in migration effort and learning curve before making the switch.