Keap vs Nimble: Which Is Better in 2026?
A detailed comparison to help you choose the right crm & sales tool for your needs.
Our Pick: Nimble (by a slight margin)
Nimble edges out with a slightly higher rating (7 vs 6.5)
Quick Comparison
| Aspect | K Keap | N Nimble(Winner) |
|---|---|---|
| Overall Rating | 6.5/10 | 7/10 |
| Starting Price | $159/mo | $24.9/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | small |
| Ease of Use | 6/10 | 8/10 |
| Features | 8/10 | 6/10 |
| Value for Money | 5/10 | 7/10 |
| Support | 7/10 | 7/10 |
Overview
Keap
Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.
Nimble is a social CRM that automatically enriches contacts with social media data. Works well with both Google and Microsoft ecosystems.
Pricing Comparison
Better value: NimbleKeap
Nimble
Better ValueFeatures Comparison
Winner: Keap| Feature | Keap | Nimble |
|---|---|---|
| Contact Management | ||
| Deal Pipeline | Basic | |
| Email Tracking | ||
| Email Templates | ||
| Sales Automation | Limited | |
| Reporting | Basic | |
| Mobile App | ||
| Api Access | ||
| Lead Scoring | ||
| Telephony |
1
features unique to Keap
0
features unique to Nimble
Pros & Cons
Keap
Pros
- Powerful marketing automation
- Built-in payments and invoicing
- Good for service businesses
- All-in-one platform
- Strong campaign builder
Cons
- Expensive for what you get
- Steep learning curve
- Interface can be clunky
- Many features feel dated
Nimble
Pros
- Great social media integration
- Automatic contact enrichment
- Works in browser and email
- Good for relationship tracking
- Simple and straightforward
Cons
- Limited pipeline features
- Basic reporting
- Fewer integrations
- Not for complex sales processes
The Verdict: Nimble Edges Out
This was a close comparison, but Nimble edges out Keap with a slightly higher overall rating of 7/10 versus 6.5/10. Both are solid choices, but Nimble offers a marginally better overall package.
Nimble's advantages include Great social media integration and Automatic contact enrichment, though Keap counters with Powerful marketing automation and Built-in payments and invoicing.
Our recommendation: We give the slight edge to Nimble, but don't count out Keap if its specific strengths align better with your needs.
Choose Keap if you...
- • Need service-based small businesses
- • Need coaches and consultants
- • Need teams wanting crm + marketing + payments
Choose Nimble if you...
- • Need solopreneurs and consultants
- • Need relationship-driven businesses
- • Need social selling professionals
Ready to Get Started?
Read our full reviews:
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