Insightly vs Zoho CRM: Which Is Better in 2026?
A detailed comparison to help you choose the right crm & sales tool for your needs.
Our Pick: Zoho CRM (by a slight margin)
Zoho CRM edges out with a slightly higher rating (7.5 vs 7)
Quick Comparison
| Aspect | I Insightly | Z Zoho CRM(Winner) |
|---|---|---|
| Overall Rating | 7/10 | 7.5/10 |
| Starting Price | $29/mo | $14/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | medium | medium |
| Ease of Use | 7/10 | 7/10 |
| Features | 7/10 | 8/10 |
| Value for Money | 7/10 | 9/10 |
| Support | 7/10 | 7/10 |
Overview
Insightly combines CRM with project management, making it ideal for businesses that need to track deals through delivery. Good for service businesses.
Zoho CRM is part of the comprehensive Zoho suite, offering solid features at competitive pricing. Good balance of functionality and affordability.
Pricing Comparison
Better value: Zoho CRMInsightly
Zoho CRM
Better ValueFeatures Comparison
Winner: Zoho CRM| Feature | Insightly | Zoho CRM |
|---|---|---|
| Contact Management | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Email Templates | ||
| Sales Automation | Basic | |
| Reporting | ||
| Mobile App | ||
| Api Access | ||
| Lead Scoring | ||
| Telephony |
0
features unique to Insightly
2
features unique to Zoho CRM
Pros & Cons
Insightly
Pros
- Built-in project management
- Good for service businesses
- Solid Gmail/Outlook integration
- Free tier available
- Relationship linking features
Cons
- Interface feels dated
- Limited automation
- Customer support could be better
- Mobile app needs improvement
Zoho CRM
Pros
- Excellent value for money
- Strong Zoho ecosystem integration
- Good automation capabilities
- Free tier available
- AI assistant (Zia) included
Cons
- Interface feels dated
- Customer support can be slow
- Learning curve for setup
- Some features buried in menus
The Verdict: Zoho CRM Edges Out
This was a close comparison, but Zoho CRM edges out Insightly with a slightly higher overall rating of 7.5/10 versus 7/10. Both are solid choices, but Zoho CRM offers a marginally better overall package.
Zoho CRM's advantages include Excellent value for money and Strong Zoho ecosystem integration, though Insightly counters with Built-in project management and Good for service businesses.
Our recommendation: We give the slight edge to Zoho CRM, but don't count out Insightly if its specific strengths align better with your needs.
Choose Insightly if you...
- • Need service businesses (agencies, consultants)
- • Need teams needing crm + pm combo
- • Need small businesses wanting simplicity
Choose Zoho CRM if you...
- • Need budget-conscious growing companies
- • Need teams already using zoho apps
- • Need smbs wanting feature-rich crm
Ready to Get Started?
Read our full reviews:
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