Insightly vs Keap: Which Is Better in 2026?
A detailed comparison to help you choose the right crm & sales tool for your needs.
Our Pick: Insightly (by a slight margin)
Insightly edges out with a slightly higher rating (7 vs 6.5)
Quick Comparison
| Aspect | I Insightly(Winner) | K Keap |
|---|---|---|
| Overall Rating | 7/10 | 6.5/10 |
| Starting Price | $29/mo | $159/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | medium | small |
| Ease of Use | 7/10 | 6/10 |
| Features | 7/10 | 8/10 |
| Value for Money | 7/10 | 5/10 |
| Support | 7/10 | 7/10 |
Overview
Insightly combines CRM with project management, making it ideal for businesses that need to track deals through delivery. Good for service businesses.
Keap
Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.
Pricing Comparison
Better value: InsightlyInsightly
Better ValueKeap
Features Comparison
Winner: Keap| Feature | Insightly | Keap |
|---|---|---|
| Contact Management | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Email Templates | ||
| Sales Automation | Basic | |
| Reporting | ||
| Mobile App | ||
| Api Access | ||
| Lead Scoring | ||
| Telephony |
0
features unique to Insightly
1
features unique to Keap
Pros & Cons
Insightly
Pros
- Built-in project management
- Good for service businesses
- Solid Gmail/Outlook integration
- Free tier available
- Relationship linking features
Cons
- Interface feels dated
- Limited automation
- Customer support could be better
- Mobile app needs improvement
Keap
Pros
- Powerful marketing automation
- Built-in payments and invoicing
- Good for service businesses
- All-in-one platform
- Strong campaign builder
Cons
- Expensive for what you get
- Steep learning curve
- Interface can be clunky
- Many features feel dated
The Verdict: Insightly Edges Out
This was a close comparison, but Insightly edges out Keap with a slightly higher overall rating of 7/10 versus 6.5/10. Both are solid choices, but Insightly offers a marginally better overall package.
Insightly's advantages include Built-in project management and Good for service businesses, though Keap counters with Powerful marketing automation and Built-in payments and invoicing.
Our recommendation: We give the slight edge to Insightly, but don't count out Keap if its specific strengths align better with your needs.
Choose Insightly if you...
- • Need service businesses (agencies, consultants)
- • Need teams needing crm + pm combo
- • Need small businesses wanting simplicity
Choose Keap if you...
- • Need service-based small businesses
- • Need coaches and consultants
- • Need teams wanting crm + marketing + payments
Ready to Get Started?
Read our full reviews:
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