HubSpot CRM vs Zoho CRM: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: HubSpot CRM

HubSpot CRM has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
H
HubSpot CRM(Winner)
Z
Zoho CRM
Overall Rating
8.5/10
7.5/10
Starting Price
$20/mo
$14/mo
Free Plan
Free Trial
Best For
any
medium
Ease of Use
9/10
7/10
Features
9/10
8/10
Value for Money
8/10
9/10
Support
8/10
7/10

Overview

H

HubSpot CRM

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

Z

Zoho CRM

Zoho CRM is part of the comprehensive Zoho suite, offering solid features at competitive pricing. Good balance of functionality and affordability.

Pricing Comparison

Better value: Zoho CRM
H

HubSpot CRM

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier
Z

Zoho CRM

Better Value
Pricing ModelFreemium
Starting Price$14/mo
Free Trial
Free Tier

Features Comparison

FeatureHubSpot CRMZoho CRM
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid

0

features unique to HubSpot CRM

0

features unique to Zoho CRM

Pros & Cons

H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan
Z

Zoho CRM

Pros

  • Excellent value for money
  • Strong Zoho ecosystem integration
  • Good automation capabilities
  • Free tier available
  • AI assistant (Zia) included

Cons

  • Interface feels dated
  • Customer support can be slow
  • Learning curve for setup
  • Some features buried in menus

The Verdict: HubSpot CRM Wins

After thorough evaluation, HubSpot CRM emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

HubSpot CRM particularly excels in Growing startups needing free CRM and Marketing-focused sales teams, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend HubSpot CRM for most users. However, Zoho CRM remains a viable option if you specifically need budget-conscious growing companies.

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Choose Zoho CRM if you...

  • • Need budget-conscious growing companies
  • • Need teams already using zoho apps
  • • Need smbs wanting feature-rich crm

Ready to Get Started?

Try HubSpot CRMTry Zoho CRM

Read our full reviews:

HubSpot CRM Full ReviewZoho CRM Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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HubSpot CRM vs Zoho CRM FAQ

Based on our evaluation, HubSpot CRM has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, Zoho CRM is more affordable with plans starting at $14/month, compared to $20/month for the other.
HubSpot CRM scores higher in ease of use (9/10) compared to Zoho CRM (7/10).
Yes, migration between HubSpot CRM and Zoho CRM is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. HubSpot CRM is best for any teams while Zoho CRM suits medium teams.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. HubSpot CRM excels at: Growing startups needing free CRM, Marketing-focused sales teams. Zoho CRM is better for: Budget-conscious growing companies, Teams already using Zoho apps. Review our detailed feature comparison above.
HubSpot CRM rates higher in customer support (8/10) compared to Zoho CRM (7/10).
Zoho CRM offers better value for money with a rating of 9/10 compared to HubSpot CRM's 8/10.
Consider switching if Zoho CRM's strengths (Budget-conscious growing companies) align better with your current needs. However, factor in migration effort and learning curve before making the switch.