HubSpot CRM vs Salesforce: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: HubSpot CRM (by a slight margin)

HubSpot CRM edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
H
HubSpot CRM(Winner)
S
Salesforce
Overall Rating
8.5/10
8/10
Starting Price
$20/mo
$25/mo
Free Plan
Free Trial
Best For
any
large
Ease of Use
9/10
6/10
Features
9/10
10/10
Value for Money
8/10
6/10
Support
8/10
8/10

Overview

H

HubSpot CRM

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

S

Salesforce

Salesforce is the enterprise CRM leader with unmatched customization, integrations, and scalability. Powers sales, service, and marketing for the world's largest companies.

Pricing Comparison

Better value: HubSpot CRM
H

HubSpot CRM

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier
S

Salesforce

Pricing ModelPaid
Starting Price$25/mo
Free Trial
Free Tier

Features Comparison

FeatureHubSpot CRMSalesforce
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid
Via integration

0

features unique to HubSpot CRM

0

features unique to Salesforce

Pros & Cons

H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan
S

Salesforce

Pros

  • Unmatched customization and flexibility
  • Massive app marketplace (AppExchange)
  • Enterprise-grade security and compliance
  • Advanced reporting and AI features
  • Industry-specific solutions available

Cons

  • Steep learning curve
  • Expensive, especially with add-ons
  • Often requires admin/developer resources
  • Can be overkill for small teams

The Verdict: HubSpot CRM Edges Out

This was a close comparison, but HubSpot CRM edges out Salesforce with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but HubSpot CRM offers a marginally better overall package.

HubSpot CRM's advantages include Excellent free tier with no user limits and Intuitive, modern interface, though Salesforce counters with Unmatched customization and flexibility and Massive app marketplace (AppExchange).

Our recommendation: We give the slight edge to HubSpot CRM, but don't count out Salesforce if its specific strengths align better with your needs.

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Choose Salesforce if you...

  • • Need enterprise sales organizations
  • • Need companies with complex sales processes
  • • Need organizations needing heavy customization

Ready to Get Started?

Try HubSpot CRMTry Salesforce

Read our full reviews:

HubSpot CRM Full ReviewSalesforce Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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HubSpot CRM vs Salesforce FAQ

Based on our evaluation, HubSpot CRM has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, HubSpot CRM is more affordable with plans starting at $20/month, compared to $25/month for the other.
HubSpot CRM scores higher in ease of use (9/10) compared to Salesforce (6/10).
Yes, migration between HubSpot CRM and Salesforce is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. HubSpot CRM is best for any teams while Salesforce suits large teams.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. HubSpot CRM excels at: Growing startups needing free CRM, Marketing-focused sales teams. Salesforce is better for: Enterprise sales organizations, Companies with complex sales processes. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
HubSpot CRM offers better value for money with a rating of 8/10 compared to Salesforce's 6/10.
Consider switching if Salesforce's strengths (Enterprise sales organizations) align better with your current needs. However, factor in migration effort and learning curve before making the switch.