HubSpot CRM vs Pipedrive: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
H
HubSpot CRM
P
Pipedrive
Overall Rating
8.5/10
8.5/10
Starting Price
$20/mo
$14/mo
Free Plan
Free Trial
Best For
any
small
Ease of Use
9/10
9/10
Features
9/10
8/10
Value for Money
8/10
8/10
Support
8/10
8/10

Overview

H

HubSpot CRM

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

P

Pipedrive

Pipedrive is a sales-focused CRM with an intuitive visual pipeline interface. Built to help sales teams close more deals with less manual work.

Pricing Comparison

Better value: Pipedrive
H

HubSpot CRM

Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier
P

Pipedrive

Better Value
Pricing ModelPaid
Starting Price$14/mo
Free Trial
Free Tier

Features Comparison

FeatureHubSpot CRMPipedrive
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid
Via add-on

0

features unique to HubSpot CRM

0

features unique to Pipedrive

Pros & Cons

H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan
P

Pipedrive

Pros

  • Best-in-class visual pipeline
  • Very easy to set up and use
  • Strong mobile app
  • Good email integration
  • Activity-based selling approach

Cons

  • Limited marketing features
  • Reporting less robust than competitors
  • No free tier available
  • Add-ons increase cost

The Verdict: It's a Tie

Both HubSpot CRM and Pipedrive are excellent crm & sales tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

HubSpot CRM shines in growing startups needing free crm, while Pipedrive excels at sales-focused smbs. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend HubSpot CRM if you prioritize excellent free tier with no user limits, and Pipedrive if best-in-class visual pipeline matter more to you.

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Choose Pipedrive if you...

  • • Need sales-focused smbs
  • • Need teams wanting visual pipeline
  • • Need salespeople needing quick setup

Ready to Get Started?

Try HubSpot CRMTry Pipedrive

Read our full reviews:

HubSpot CRM Full ReviewPipedrive Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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HubSpot CRM vs Pipedrive FAQ

Both HubSpot CRM and Pipedrive are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, Pipedrive is more affordable with plans starting at $14/month, compared to $20/month for the other.
Both tools have similar ease of use ratings at 9/10.
Yes, migration between HubSpot CRM and Pipedrive is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Pipedrive is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. HubSpot CRM excels at: Growing startups needing free CRM, Marketing-focused sales teams. Pipedrive is better for: Sales-focused SMBs, Teams wanting visual pipeline. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
Both tools offer similar value for money, each rated 8/10.
Consider switching if Pipedrive's strengths (Sales-focused SMBs) align better with your current needs. However, factor in migration effort and learning curve before making the switch.