HubSpot CRM vs Keap: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: HubSpot CRM

HubSpot CRM has a significantly higher overall rating (8.5 vs 6.5)

Quick Comparison

Aspect
H
HubSpot CRM(Winner)
K
Keap
Overall Rating
8.5/10
6.5/10
Starting Price
$20/mo
$159/mo
Free Plan
Free Trial
Best For
any
small
Ease of Use
9/10
6/10
Features
9/10
8/10
Value for Money
8/10
5/10
Support
8/10
7/10

Overview

H

HubSpot CRM

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

Pricing Comparison

Better value: HubSpot CRM
H

HubSpot CRM

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier

Features Comparison

FeatureHubSpot CRMKeap
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid

0

features unique to HubSpot CRM

0

features unique to Keap

Pros & Cons

H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan
K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated

The Verdict: HubSpot CRM Wins

After thorough evaluation, HubSpot CRM emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

HubSpot CRM particularly excels in Growing startups needing free CRM and Marketing-focused sales teams, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend HubSpot CRM for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Ready to Get Started?

Try HubSpot CRMTry Keap

Read our full reviews:

HubSpot CRM Full ReviewKeap Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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HubSpot CRM vs Keap FAQ

Based on our evaluation, HubSpot CRM has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, HubSpot CRM is more affordable with plans starting at $20/month, compared to $159/month for the other.
HubSpot CRM scores higher in ease of use (9/10) compared to Keap (6/10).
Yes, migration between HubSpot CRM and Keap is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Keap is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. HubSpot CRM excels at: Growing startups needing free CRM, Marketing-focused sales teams. Keap is better for: Service-based small businesses, Coaches and consultants. Review our detailed feature comparison above.
HubSpot CRM rates higher in customer support (8/10) compared to Keap (7/10).
HubSpot CRM offers better value for money with a rating of 8/10 compared to Keap's 5/10.
Consider switching if Keap's strengths (Service-based small businesses) align better with your current needs. However, factor in migration effort and learning curve before making the switch.