HubSpot CRM vs Insightly: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: HubSpot CRM

HubSpot CRM has a significantly higher overall rating (8.5 vs 7)

Quick Comparison

Aspect
H
HubSpot CRM(Winner)
I
Insightly
Overall Rating
8.5/10
7/10
Starting Price
$20/mo
$29/mo
Free Plan
Free Trial
Best For
any
medium
Ease of Use
9/10
7/10
Features
9/10
7/10
Value for Money
8/10
7/10
Support
8/10
7/10

Overview

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

Insightly combines CRM with project management, making it ideal for businesses that need to track deals through delivery. Good for service businesses.

Pricing Comparison

Better value: HubSpot CRM
H

HubSpot CRM

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier
I

Insightly

Pricing ModelFreemium
Starting Price$29/mo
Free Trial
Free Tier

Features Comparison

FeatureHubSpot CRMInsightly
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Basic
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid

0

features unique to HubSpot CRM

0

features unique to Insightly

Pros & Cons

H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan
I

Insightly

Pros

  • Built-in project management
  • Good for service businesses
  • Solid Gmail/Outlook integration
  • Free tier available
  • Relationship linking features

Cons

  • Interface feels dated
  • Limited automation
  • Customer support could be better
  • Mobile app needs improvement

The Verdict: HubSpot CRM Wins

After thorough evaluation, HubSpot CRM emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7/10, it offers a noticeably better experience across most evaluation criteria.

HubSpot CRM particularly excels in Growing startups needing free CRM and Marketing-focused sales teams, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend HubSpot CRM for most users. However, Insightly remains a viable option if you specifically need service businesses (agencies, consultants).

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Choose Insightly if you...

  • • Need service businesses (agencies, consultants)
  • • Need teams needing crm + pm combo
  • • Need small businesses wanting simplicity

Ready to Get Started?

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

HubSpot CRM vs Insightly FAQ

Based on our evaluation, HubSpot CRM has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, HubSpot CRM is more affordable with plans starting at $20/month, compared to $29/month for the other.
HubSpot CRM scores higher in ease of use (9/10) compared to Insightly (7/10).
Yes, migration between HubSpot CRM and Insightly is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
Both tools can work for small teams. HubSpot CRM is best for any teams while Insightly suits medium teams.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. HubSpot CRM excels at: Growing startups needing free CRM, Marketing-focused sales teams. Insightly is better for: Service businesses (agencies, consultants), Teams needing CRM + PM combo. Review our detailed feature comparison above.
HubSpot CRM rates higher in customer support (8/10) compared to Insightly (7/10).
HubSpot CRM offers better value for money with a rating of 8/10 compared to Insightly's 7/10.
Consider switching if Insightly's strengths (Service businesses (agencies, consultants)) align better with your current needs. However, factor in migration effort and learning curve before making the switch.