Freshsales vs Keap: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Freshsales

Freshsales has a significantly higher overall rating (8 vs 6.5)

Quick Comparison

Aspect
F
Freshsales(Winner)
K
Keap
Overall Rating
8/10
6.5/10
Starting Price
$15/mo
$159/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
8/10
6/10
Features
8/10
8/10
Value for Money
8/10
5/10
Support
8/10
7/10

Overview

F

Freshsales

Freshsales (by Freshworks) is a modern CRM with built-in phone, email, and AI features. Designed for teams that want essential features without complexity.

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

Pricing Comparison

Better value: Freshsales
F

Freshsales

Better Value
Pricing ModelFreemium
Starting Price$15/mo
Free Trial
Free Tier
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier

Features Comparison

Winner: Freshsales
FeatureFreshsalesKeap
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Telephony

1

features unique to Freshsales

0

features unique to Keap

Pros & Cons

F

Freshsales

Pros

  • Built-in phone and email
  • Clean, modern interface
  • AI-powered lead scoring
  • Good value for features
  • Free tier available

Cons

  • Smaller app marketplace
  • Less customizable than competitors
  • Reporting could be deeper
  • Mobile app needs work
K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated

The Verdict: Freshsales Wins

After thorough evaluation, Freshsales emerges as the clear winner in this comparison. With an overall rating of 8/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

Freshsales particularly excels in Inside sales teams and SMBs wanting built-in calling, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Freshsales for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose Freshsales if you...

  • • Need inside sales teams
  • • Need smbs wanting built-in calling
  • • Need teams needing quick crm setup

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Ready to Get Started?

Try FreshsalesTry Keap

Read our full reviews:

Freshsales Full ReviewKeap Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Freshsales vs Keap FAQ

Based on our evaluation, Freshsales has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Freshsales is more affordable with plans starting at $15/month, compared to $159/month for the other.
Freshsales scores higher in ease of use (8/10) compared to Keap (6/10).
Yes, migration between Freshsales and Keap is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Freshsales is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Freshsales offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Freshsales excels at: Inside sales teams, SMBs wanting built-in calling. Keap is better for: Service-based small businesses, Coaches and consultants. Review our detailed feature comparison above.
Freshsales rates higher in customer support (8/10) compared to Keap (7/10).
Freshsales offers better value for money with a rating of 8/10 compared to Keap's 5/10.
Consider switching if Keap's strengths (Service-based small businesses) align better with your current needs. However, factor in migration effort and learning curve before making the switch.