Freshsales vs Insightly: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Freshsales

Freshsales has a significantly higher overall rating (8 vs 7)

Quick Comparison

Aspect
F
Freshsales(Winner)
I
Insightly
Overall Rating
8/10
7/10
Starting Price
$15/mo
$29/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
8/10
7/10
Features
8/10
7/10
Value for Money
8/10
7/10
Support
8/10
7/10

Overview

F

Freshsales

Freshsales (by Freshworks) is a modern CRM with built-in phone, email, and AI features. Designed for teams that want essential features without complexity.

I

Insightly

Insightly combines CRM with project management, making it ideal for businesses that need to track deals through delivery. Good for service businesses.

Pricing Comparison

Better value: Freshsales
F

Freshsales

Better Value
Pricing ModelFreemium
Starting Price$15/mo
Free Trial
Free Tier
I

Insightly

Pricing ModelFreemium
Starting Price$29/mo
Free Trial
Free Tier

Features Comparison

Winner: Freshsales
FeatureFreshsalesInsightly
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Basic
Reporting
Mobile App
Api Access
Lead Scoring
Telephony

2

features unique to Freshsales

0

features unique to Insightly

Pros & Cons

F

Freshsales

Pros

  • Built-in phone and email
  • Clean, modern interface
  • AI-powered lead scoring
  • Good value for features
  • Free tier available

Cons

  • Smaller app marketplace
  • Less customizable than competitors
  • Reporting could be deeper
  • Mobile app needs work
I

Insightly

Pros

  • Built-in project management
  • Good for service businesses
  • Solid Gmail/Outlook integration
  • Free tier available
  • Relationship linking features

Cons

  • Interface feels dated
  • Limited automation
  • Customer support could be better
  • Mobile app needs improvement

The Verdict: Freshsales Wins

After thorough evaluation, Freshsales emerges as the clear winner in this comparison. With an overall rating of 8/10 compared to 7/10, it offers a noticeably better experience across most evaluation criteria.

Freshsales particularly excels in Inside sales teams and SMBs wanting built-in calling, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Freshsales for most users. However, Insightly remains a viable option if you specifically need service businesses (agencies, consultants).

Choose Freshsales if you...

  • • Need inside sales teams
  • • Need smbs wanting built-in calling
  • • Need teams needing quick crm setup

Choose Insightly if you...

  • • Need service businesses (agencies, consultants)
  • • Need teams needing crm + pm combo
  • • Need small businesses wanting simplicity

Ready to Get Started?

Try FreshsalesTry Insightly

Read our full reviews:

Freshsales Full ReviewInsightly Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

Related Comparisons

H
vs
F
HubSpot CRM vs Freshsales
S
vs
F
Salesforce vs Freshsales
P
vs
F
Pipedrive vs Freshsales
H
vs
I
HubSpot CRM vs Insightly
Z
vs
F
Zoho CRM vs Freshsales
S
vs
I
Salesforce vs Insightly
View all CRM & Sales comparisons

Freshsales vs Insightly FAQ

Based on our evaluation, Freshsales has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Freshsales is more affordable with plans starting at $15/month, compared to $29/month for the other.
Freshsales scores higher in ease of use (8/10) compared to Insightly (7/10).
Yes, migration between Freshsales and Insightly is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Freshsales is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Freshsales offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Freshsales excels at: Inside sales teams, SMBs wanting built-in calling. Insightly is better for: Service businesses (agencies, consultants), Teams needing CRM + PM combo. Review our detailed feature comparison above.
Freshsales rates higher in customer support (8/10) compared to Insightly (7/10).
Freshsales offers better value for money with a rating of 8/10 compared to Insightly's 7/10.
Consider switching if Insightly's strengths (Service businesses (agencies, consultants)) align better with your current needs. However, factor in migration effort and learning curve before making the switch.