Copper vs Keap: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Copper

Copper has a significantly higher overall rating (7.5 vs 6.5)

Quick Comparison

Aspect
C
Copper(Winner)
K
Keap
Overall Rating
7.5/10
6.5/10
Starting Price
$23/mo
$159/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
9/10
6/10
Features
7/10
8/10
Value for Money
7/10
5/10
Support
8/10
7/10

Overview

C

Copper

Copper (formerly ProsperWorks) is the CRM built specifically for Google Workspace users. Lives inside Gmail and integrates deeply with Google apps.

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

Pricing Comparison

Better value: Copper
C

Copper

Better Value
Pricing ModelPaid
Starting Price$23/mo
Free Trial
Free Tier
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier

Features Comparison

Winner: Keap
FeatureCopperKeap
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Basic
Reporting
Mobile App
Api Access
Lead Scoring
Telephony

0

features unique to Copper

1

features unique to Keap

Pros & Cons

C

Copper

Pros

  • Best Google Workspace integration
  • Works directly in Gmail
  • Automatic contact enrichment
  • Very easy to adopt
  • Clean, simple interface

Cons

  • Only valuable if using Google Workspace
  • Limited advanced features
  • Pricing higher for what you get
  • Less powerful automation
K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated

The Verdict: Copper Wins

After thorough evaluation, Copper emerges as the clear winner in this comparison. With an overall rating of 7.5/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

Copper particularly excels in Teams fully on Google Workspace and Relationship-based businesses, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Copper for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose Copper if you...

  • • Need teams fully on google workspace
  • • Need relationship-based businesses
  • • Need teams wanting minimal crm friction

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Ready to Get Started?

Try CopperTry Keap

Read our full reviews:

Copper Full ReviewKeap Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Copper vs Keap FAQ

Based on our evaluation, Copper has a slight edge with an overall rating of 7.5/10. However, the best choice depends on your specific needs and use case.
Yes, Copper is more affordable with plans starting at $23/month, compared to $159/month for the other.
Copper scores higher in ease of use (9/10) compared to Keap (6/10).
Yes, migration between Copper and Keap is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Copper is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Copper excels at: Teams fully on Google Workspace, Relationship-based businesses. Keap is better for: Service-based small businesses, Coaches and consultants. Review our detailed feature comparison above.
Copper rates higher in customer support (8/10) compared to Keap (7/10).
Copper offers better value for money with a rating of 7/10 compared to Keap's 5/10.
Consider switching if Keap's strengths (Service-based small businesses) align better with your current needs. However, factor in migration effort and learning curve before making the switch.