Copper vs Insightly: Which Is Better in 2026?
A detailed comparison to help you choose the right crm & sales tool for your needs.
Our Pick: Copper (by a slight margin)
Copper edges out with a slightly higher rating (7.5 vs 7)
Quick Comparison
| Aspect | C Copper(Winner) | I Insightly |
|---|---|---|
| Overall Rating | 7.5/10 | 7/10 |
| Starting Price | $23/mo | $29/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | medium |
| Ease of Use | 9/10 | 7/10 |
| Features | 7/10 | 7/10 |
| Value for Money | 7/10 | 7/10 |
| Support | 8/10 | 7/10 |
Overview
Copper (formerly ProsperWorks) is the CRM built specifically for Google Workspace users. Lives inside Gmail and integrates deeply with Google apps.
Insightly combines CRM with project management, making it ideal for businesses that need to track deals through delivery. Good for service businesses.
Pricing Comparison
Better value: CopperCopper
Better ValueInsightly
Features Comparison
| Feature | Copper | Insightly |
|---|---|---|
| Contact Management | ||
| Deal Pipeline | ||
| Email Tracking | ||
| Email Templates | ||
| Sales Automation | Basic | Basic |
| Reporting | ||
| Mobile App | ||
| Api Access | ||
| Lead Scoring | ||
| Telephony |
0
features unique to Copper
0
features unique to Insightly
Pros & Cons
Copper
Pros
- Best Google Workspace integration
- Works directly in Gmail
- Automatic contact enrichment
- Very easy to adopt
- Clean, simple interface
Cons
- Only valuable if using Google Workspace
- Limited advanced features
- Pricing higher for what you get
- Less powerful automation
Insightly
Pros
- Built-in project management
- Good for service businesses
- Solid Gmail/Outlook integration
- Free tier available
- Relationship linking features
Cons
- Interface feels dated
- Limited automation
- Customer support could be better
- Mobile app needs improvement
The Verdict: Copper Edges Out
This was a close comparison, but Copper edges out Insightly with a slightly higher overall rating of 7.5/10 versus 7/10. Both are solid choices, but Copper offers a marginally better overall package.
Copper's advantages include Best Google Workspace integration and Works directly in Gmail, though Insightly counters with Built-in project management and Good for service businesses.
Our recommendation: We give the slight edge to Copper, but don't count out Insightly if its specific strengths align better with your needs.
Choose Copper if you...
- • Need teams fully on google workspace
- • Need relationship-based businesses
- • Need teams wanting minimal crm friction
Choose Insightly if you...
- • Need service businesses (agencies, consultants)
- • Need teams needing crm + pm combo
- • Need small businesses wanting simplicity
Ready to Get Started?
Read our full reviews:
* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.