Copper vs HubSpot CRM: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: HubSpot CRM

HubSpot CRM has a significantly higher overall rating (8.5 vs 7.5)

Quick Comparison

Aspect
C
Copper
H
HubSpot CRM(Winner)
Overall Rating
7.5/10
8.5/10
Starting Price
$23/mo
$20/mo
Free Plan
Free Trial
Best For
small
any
Ease of Use
9/10
9/10
Features
7/10
9/10
Value for Money
7/10
8/10
Support
8/10
8/10

Overview

C

Copper

Copper (formerly ProsperWorks) is the CRM built specifically for Google Workspace users. Lives inside Gmail and integrates deeply with Google apps.

H

HubSpot CRM

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

Pricing Comparison

Better value: HubSpot CRM
C

Copper

Pricing ModelPaid
Starting Price$23/mo
Free Trial
Free Tier
H

HubSpot CRM

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

FeatureCopperHubSpot CRM
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Basic
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid

0

features unique to Copper

0

features unique to HubSpot CRM

Pros & Cons

C

Copper

Pros

  • Best Google Workspace integration
  • Works directly in Gmail
  • Automatic contact enrichment
  • Very easy to adopt
  • Clean, simple interface

Cons

  • Only valuable if using Google Workspace
  • Limited advanced features
  • Pricing higher for what you get
  • Less powerful automation
H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan

The Verdict: HubSpot CRM Wins

After thorough evaluation, HubSpot CRM emerges as the clear winner in this comparison. With an overall rating of 8.5/10 compared to 7.5/10, it offers a noticeably better experience across most evaluation criteria.

HubSpot CRM particularly excels in Growing startups needing free CRM and Marketing-focused sales teams, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend HubSpot CRM for most users. However, Copper remains a viable option if you specifically need teams fully on google workspace.

Choose Copper if you...

  • • Need teams fully on google workspace
  • • Need relationship-based businesses
  • • Need teams wanting minimal crm friction

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Ready to Get Started?

Try CopperTry HubSpot CRM

Read our full reviews:

Copper Full ReviewHubSpot CRM Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Copper vs HubSpot CRM FAQ

Based on our evaluation, HubSpot CRM has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, HubSpot CRM is more affordable with plans starting at $20/month, compared to $23/month for the other.
Both tools have similar ease of use ratings at 9/10.
Yes, migration between Copper and HubSpot CRM is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Copper is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Copper excels at: Teams fully on Google Workspace, Relationship-based businesses. HubSpot CRM is better for: Growing startups needing free CRM, Marketing-focused sales teams. Review our detailed feature comparison above.
Both tools have similar support ratings at 8/10.
HubSpot CRM offers better value for money with a rating of 8/10 compared to Copper's 7/10.
Consider switching if HubSpot CRM's strengths (Growing startups needing free CRM) align better with your current needs. However, factor in migration effort and learning curve before making the switch.