Close vs Keap: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: Close

Close has a significantly higher overall rating (8 vs 6.5)

Quick Comparison

Aspect
C
Close(Winner)
K
Keap
Overall Rating
8/10
6.5/10
Starting Price
$49/mo
$159/mo
Free Plan
Free Trial
Best For
small
small
Ease of Use
8/10
6/10
Features
8/10
8/10
Value for Money
7/10
5/10
Support
9/10
7/10

Overview

C

Close

Close is a sales engagement CRM with powerful calling, email sequences, and pipeline management. Designed for inside sales teams focused on outbound.

K

Keap

Keap (formerly Infusionsoft) combines CRM with marketing automation and e-commerce features. Designed for small businesses wanting all-in-one solution.

Pricing Comparison

Better value: Close
C

Close

Better Value
Pricing ModelPaid
Starting Price$49/mo
Free Trial
Free Tier
K

Keap

Pricing ModelPaid
Starting Price$159/mo
Free Trial
Free Tier

Features Comparison

FeatureCloseKeap
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Telephony

1

features unique to Close

1

features unique to Keap

Pros & Cons

C

Close

Pros

  • Best-in-class built-in calling
  • Powerful email sequences
  • Fast, responsive interface
  • Excellent for outbound sales
  • Great customer support

Cons

  • Higher starting price
  • Limited marketing features
  • Fewer integrations than others
  • Not ideal for inbound-focused teams
K

Keap

Pros

  • Powerful marketing automation
  • Built-in payments and invoicing
  • Good for service businesses
  • All-in-one platform
  • Strong campaign builder

Cons

  • Expensive for what you get
  • Steep learning curve
  • Interface can be clunky
  • Many features feel dated

The Verdict: Close Wins

After thorough evaluation, Close emerges as the clear winner in this comparison. With an overall rating of 8/10 compared to 6.5/10, it offers a noticeably better experience across most evaluation criteria.

Close particularly excels in Outbound sales teams and Startups doing cold outreach, making it the go-to choice for most users looking for a crm & sales solution.

Our recommendation: We confidently recommend Close for most users. However, Keap remains a viable option if you specifically need service-based small businesses.

Choose Close if you...

  • • Need outbound sales teams
  • • Need startups doing cold outreach
  • • Need inside sales organizations

Choose Keap if you...

  • • Need service-based small businesses
  • • Need coaches and consultants
  • • Need teams wanting crm + marketing + payments

Ready to Get Started?

Try CloseTry Keap

Read our full reviews:

Close Full ReviewKeap Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Close vs Keap FAQ

Based on our evaluation, Close has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Close is more affordable with plans starting at $49/month, compared to $159/month for the other.
Close scores higher in ease of use (8/10) compared to Keap (6/10).
Yes, migration between Close and Keap is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Close is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Close excels at: Outbound sales teams, Startups doing cold outreach. Keap is better for: Service-based small businesses, Coaches and consultants. Review our detailed feature comparison above.
Close rates higher in customer support (9/10) compared to Keap (7/10).
Close offers better value for money with a rating of 7/10 compared to Keap's 5/10.
Consider switching if Keap's strengths (Service-based small businesses) align better with your current needs. However, factor in migration effort and learning curve before making the switch.