Close vs HubSpot CRM: Which Is Better in 2026?

A detailed comparison to help you choose the right crm & sales tool for your needs.

Our Pick: HubSpot CRM (by a slight margin)

HubSpot CRM edges out with a slightly higher rating (8.5 vs 8)

Quick Comparison

Aspect
C
Close
H
HubSpot CRM(Winner)
Overall Rating
8/10
8.5/10
Starting Price
$49/mo
$20/mo
Free Plan
Free Trial
Best For
small
any
Ease of Use
8/10
9/10
Features
8/10
9/10
Value for Money
7/10
8/10
Support
9/10
8/10

Overview

C

Close

Close is a sales engagement CRM with powerful calling, email sequences, and pipeline management. Designed for inside sales teams focused on outbound.

H

HubSpot CRM

HubSpot CRM offers a generous free tier with contact management, email tracking, and deal pipelines. Part of the larger HubSpot ecosystem for marketing, sales, and service.

Pricing Comparison

Better value: HubSpot CRM
C

Close

Pricing ModelPaid
Starting Price$49/mo
Free Trial
Free Tier
H

HubSpot CRM

Better Value
Pricing ModelFreemium
Starting Price$20/mo
Free Trial
Free Tier

Features Comparison

FeatureCloseHubSpot CRM
Contact Management
Deal Pipeline
Email Tracking
Email Templates
Sales Automation
Reporting
Mobile App
Api Access
Lead Scoring
Paid
Telephony
Paid

0

features unique to Close

0

features unique to HubSpot CRM

Pros & Cons

C

Close

Pros

  • Best-in-class built-in calling
  • Powerful email sequences
  • Fast, responsive interface
  • Excellent for outbound sales
  • Great customer support

Cons

  • Higher starting price
  • Limited marketing features
  • Fewer integrations than others
  • Not ideal for inbound-focused teams
H

HubSpot CRM

Pros

  • Excellent free tier with no user limits
  • Intuitive, modern interface
  • Strong marketing automation integration
  • Great email tracking and templates
  • Comprehensive reporting dashboards

Cons

  • Paid tiers can get expensive quickly
  • Some features locked behind higher tiers
  • Can be complex for simple needs
  • Limited customization on free plan

The Verdict: HubSpot CRM Edges Out

This was a close comparison, but HubSpot CRM edges out Close with a slightly higher overall rating of 8.5/10 versus 8/10. Both are solid choices, but HubSpot CRM offers a marginally better overall package.

HubSpot CRM's advantages include Excellent free tier with no user limits and Intuitive, modern interface, though Close counters with Best-in-class built-in calling and Powerful email sequences.

Our recommendation: We give the slight edge to HubSpot CRM, but don't count out Close if its specific strengths align better with your needs.

Choose Close if you...

  • • Need outbound sales teams
  • • Need startups doing cold outreach
  • • Need inside sales organizations

Choose HubSpot CRM if you...

  • • Need growing startups needing free crm
  • • Need marketing-focused sales teams
  • • Need companies wanting all-in-one platform

Ready to Get Started?

Try CloseTry HubSpot CRM

Read our full reviews:

Close Full ReviewHubSpot CRM Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Close vs HubSpot CRM FAQ

Based on our evaluation, HubSpot CRM has a slight edge with an overall rating of 8.5/10. However, the best choice depends on your specific needs and use case.
Yes, HubSpot CRM is more affordable with plans starting at $20/month, compared to $49/month for the other.
HubSpot CRM scores higher in ease of use (9/10) compared to Close (8/10).
Yes, migration between Close and HubSpot CRM is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Close is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. HubSpot CRM offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Close excels at: Outbound sales teams, Startups doing cold outreach. HubSpot CRM is better for: Growing startups needing free CRM, Marketing-focused sales teams. Review our detailed feature comparison above.
Close rates higher in customer support (9/10) compared to HubSpot CRM (8/10).
HubSpot CRM offers better value for money with a rating of 8/10 compared to Close's 7/10.
Consider switching if HubSpot CRM's strengths (Growing startups needing free CRM) align better with your current needs. However, factor in migration effort and learning curve before making the switch.