Fathom Analytics vs Plausible: Which Is Better in 2026?

A detailed comparison to help you choose the right analytics tool for your needs.

Too Close to Call

Both tools are closely matched with similar overall ratings

Quick Comparison

Aspect
F
Fathom Analytics
P
Plausible
Overall Rating
8/10
8/10
Starting Price
$14/mo
$9/mo
Free Plan
Free Trial
Best For
small
solo
Ease of Use
10/10
10/10
Features
6/10
6/10
Value for Money
7/10
8/10
Support
9/10
8/10

Overview

F

Fathom Analytics

Fathom is a privacy-first analytics platform that's GDPR, CCPA, and PECR compliant. No cookies, simple dashboard, and fast loading.

P

Plausible

Plausible is a lightweight, open-source analytics tool that's GDPR compliant without cookies. Perfect for privacy-conscious site owners wanting simple metrics.

Pricing Comparison

Better value: Plausible
F

Fathom Analytics

Pricing ModelPaid
Starting Price$14/mo
Free Trial
Free Tier
P

Plausible

Better Value
Pricing ModelPaid
Starting Price$9/mo
Free Trial
Free Tier

Features Comparison

FeatureFathom AnalyticsPlausible
Web Analytics
Product Analytics
Heatmaps
Session Recording
Funnel Analysis
Basic
Privacy Focused
Real Time
Ab Testing
Data Retention
Unlimited
Unlimited
Custom Events

0

features unique to Fathom Analytics

0

features unique to Plausible

Pros & Cons

F

Fathom Analytics

Pros

  • Completely privacy-focused
  • No cookie banners needed
  • Beautiful, simple interface
  • Excellent customer support
  • Uptime monitoring included

Cons

  • Limited to basic metrics
  • More expensive than Plausible
  • No free tier
  • No user-level analytics
P

Plausible

Pros

  • No cookies, GDPR compliant
  • Incredibly lightweight (<1KB)
  • Simple, clean dashboard
  • Open source option
  • Easy to understand

Cons

  • Limited advanced features
  • No user-level tracking
  • No heatmaps or recordings
  • Paid only (no free tier)

The Verdict: It's a Tie

Both Fathom Analytics and Plausible are excellent analytics tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.

Fathom Analytics shines in privacy-conscious businesses, while Plausible excels at privacy-conscious site owners. Consider trying both with their free trials to see which fits your workflow better.

Our recommendation: We recommend Fathom Analytics if you prioritize completely privacy-focused, and Plausible if no cookies, gdpr compliant matter more to you.

Choose Fathom Analytics if you...

  • • Need privacy-conscious businesses
  • • Need content sites and blogs
  • • Need those avoiding cookie consent

Choose Plausible if you...

  • • Need privacy-conscious site owners
  • • Need simple website analytics
  • • Need eu-based businesses

Ready to Get Started?

Try Fathom AnalyticsTry Plausible

Read our full reviews:

Fathom Analytics Full ReviewPlausible Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Fathom Analytics vs Plausible FAQ

Both Fathom Analytics and Plausible are excellent choices with similar ratings. The better option depends on your specific requirements and preferences.
Yes, Plausible is more affordable with plans starting at $9/month, compared to $14/month for the other.
Both tools have similar ease of use ratings at 10/10.
Yes, migration between Fathom Analytics and Plausible is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Fathom Analytics is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Both tools require paid plans, so factor pricing into your runway calculations.
Yes, each tool has unique strengths. Fathom Analytics excels at: Privacy-conscious businesses, Content sites and blogs. Plausible is better for: Privacy-conscious site owners, Simple website analytics. Review our detailed feature comparison above.
Fathom Analytics rates higher in customer support (9/10) compared to Plausible (8/10).
Plausible offers better value for money with a rating of 8/10 compared to Fathom Analytics's 7/10.
Consider switching if Plausible's strengths (Privacy-conscious site owners) align better with your current needs. However, factor in migration effort and learning curve before making the switch.