Fathom Analytics vs Matomo: Which Is Better in 2026?

A detailed comparison to help you choose the right analytics tool for your needs.

Our Pick: Fathom Analytics (by a slight margin)

Fathom Analytics edges out with a slightly higher rating (8 vs 7.5)

Quick Comparison

Aspect
F
Fathom Analytics(Winner)
M
Matomo
Overall Rating
8/10
7.5/10
Starting Price
$14/mo
$19/mo
Free Plan
Free Trial
Best For
small
medium
Ease of Use
10/10
6/10
Features
6/10
8/10
Value for Money
7/10
8/10
Support
9/10
7/10

Overview

F

Fathom Analytics

Fathom is a privacy-first analytics platform that's GDPR, CCPA, and PECR compliant. No cookies, simple dashboard, and fast loading.

M

Matomo

Matomo (formerly Piwik) is an open-source analytics platform that can be self-hosted. Full Google Analytics replacement with complete data ownership.

Pricing Comparison

Better value: Fathom Analytics
F

Fathom Analytics

Better Value
Pricing ModelPaid
Starting Price$14/mo
Free Trial
Free Tier
M

Matomo

Pricing ModelFreemium
Starting Price$19/mo
Free Trial
Free Tier

Features Comparison

Winner: Matomo
FeatureFathom AnalyticsMatomo
Web Analytics
Product Analytics
Limited
Heatmaps
Session Recording
Funnel Analysis
Privacy Focused
Real Time
Ab Testing
Data Retention
Unlimited
Unlimited (self-host)
Custom Events

0

features unique to Fathom Analytics

4

features unique to Matomo

Pros & Cons

F

Fathom Analytics

Pros

  • Completely privacy-focused
  • No cookie banners needed
  • Beautiful, simple interface
  • Excellent customer support
  • Uptime monitoring included

Cons

  • Limited to basic metrics
  • More expensive than Plausible
  • No free tier
  • No user-level analytics
M

Matomo

Pros

  • 100% data ownership
  • GDPR compliant
  • Similar to Google Analytics
  • Free self-hosted option
  • No data sampling

Cons

  • Self-hosting requires technical skills
  • Interface feels dated
  • Cloud version gets expensive
  • Steeper learning curve

The Verdict: Fathom Analytics Edges Out

This was a close comparison, but Fathom Analytics edges out Matomo with a slightly higher overall rating of 8/10 versus 7.5/10. Both are solid choices, but Fathom Analytics offers a marginally better overall package.

Fathom Analytics's advantages include Completely privacy-focused and No cookie banners needed, though Matomo counters with 100% data ownership and GDPR compliant.

Our recommendation: We give the slight edge to Fathom Analytics, but don't count out Matomo if its specific strengths align better with your needs.

Choose Fathom Analytics if you...

  • • Need privacy-conscious businesses
  • • Need content sites and blogs
  • • Need those avoiding cookie consent

Choose Matomo if you...

  • • Need organizations needing data ownership
  • • Need government and healthcare
  • • Need privacy-conscious enterprises

Ready to Get Started?

Try Fathom AnalyticsTry Matomo

Read our full reviews:

Fathom Analytics Full ReviewMatomo Full Review

* We may earn an affiliate commission when you visit these tools through our links. This doesn't affect our ratings or comparisons.

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Fathom Analytics vs Matomo FAQ

Based on our evaluation, Fathom Analytics has a slight edge with an overall rating of 8/10. However, the best choice depends on your specific needs and use case.
Yes, Fathom Analytics is more affordable with plans starting at $14/month, compared to $19/month for the other.
Fathom Analytics scores higher in ease of use (10/10) compared to Matomo (6/10).
Yes, migration between Fathom Analytics and Matomo is possible. Most tools offer data export features. Check each tool's documentation for specific migration guides and import capabilities.
For small teams, Fathom Analytics is specifically designed for this use case. Consider your budget and specific feature needs when choosing.
For startups, consider your growth trajectory. Matomo offers a free tier which is great for bootstrapped startups.
Yes, each tool has unique strengths. Fathom Analytics excels at: Privacy-conscious businesses, Content sites and blogs. Matomo is better for: Organizations needing data ownership, Government and healthcare. Review our detailed feature comparison above.
Fathom Analytics rates higher in customer support (9/10) compared to Matomo (7/10).
Matomo offers better value for money with a rating of 8/10 compared to Fathom Analytics's 7/10.
Consider switching if Matomo's strengths (Organizations needing data ownership) align better with your current needs. However, factor in migration effort and learning curve before making the switch.