Crazy Egg vs Matomo: Which Is Better in 2026?
A detailed comparison to help you choose the right analytics tool for your needs.
Too Close to Call
Both tools are closely matched with similar overall ratings
Quick Comparison
| Aspect | C Crazy Egg | M Matomo |
|---|---|---|
| Overall Rating | 7.5/10 | 7.5/10 |
| Starting Price | $29/mo | $19/mo |
| Free Plan | ||
| Free Trial | ||
| Best For | small | medium |
| Ease of Use | 9/10 | 6/10 |
| Features | 7/10 | 8/10 |
| Value for Money | 7/10 | 8/10 |
| Support | 7/10 | 7/10 |
Overview
Crazy Egg provides heatmaps, scrollmaps, and A/B testing to help optimize website conversions. One of the original heatmap tools on the market.
Matomo (formerly Piwik) is an open-source analytics platform that can be self-hosted. Full Google Analytics replacement with complete data ownership.
Pricing Comparison
Better value: MatomoCrazy Egg
Matomo
Better ValueFeatures Comparison
Winner: Matomo| Feature | Crazy Egg | Matomo |
|---|---|---|
| Web Analytics | ||
| Product Analytics | Limited | |
| Heatmaps | ||
| Session Recording | ||
| Funnel Analysis | ||
| Privacy Focused | ||
| Real Time | ||
| Ab Testing | ||
| Data Retention | 12 months | Unlimited (self-host) |
| Custom Events |
0
features unique to Crazy Egg
5
features unique to Matomo
Pros & Cons
Crazy Egg
Pros
- Easy to use heatmaps
- Quick to set up
- A/B testing included
- Snapshot feature
- Good for CRO basics
Cons
- Limited page views on plans
- No real-time analytics
- Fewer features than Hotjar
- Can get expensive
Matomo
Pros
- 100% data ownership
- GDPR compliant
- Similar to Google Analytics
- Free self-hosted option
- No data sampling
Cons
- Self-hosting requires technical skills
- Interface feels dated
- Cloud version gets expensive
- Steeper learning curve
The Verdict: It's a Tie
Both Crazy Egg and Matomo are excellent analytics tools that deliver strong value. With nearly identical overall ratings, the choice between them comes down to your specific requirements rather than one being objectively better.
Crazy Egg shines in quick heatmap insights, while Matomo excels at organizations needing data ownership. Consider trying both with their free trials to see which fits your workflow better.
Our recommendation: We recommend Crazy Egg if you prioritize easy to use heatmaps, and Matomo if 100% data ownership matter more to you.
Choose Crazy Egg if you...
- • Need quick heatmap insights
- • Need simple a/b testing
- • Need conversion optimization basics
Choose Matomo if you...
- • Need organizations needing data ownership
- • Need government and healthcare
- • Need privacy-conscious enterprises
Ready to Get Started?
Read our full reviews:
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